Depending on whom you ask, an airline can be loved by one person and loathed by another. The ultra-low-cost carrier Spirit Airlines is often plagued with criticism about things such as its controversial (yet clever) promotional tactics and its notorious policy to charge passengers for carry-on luggage. But the company makes no apologies for its business decisions. In this candid conversation, Spirit Airlines’s CEO, Ben Baldanza, shares what goes into overseeing operations, employees, and issues on the ground and in the air; how to evaluate then challenge internal and external expectations; and the goal-oriented focus needed to ward off negative public sentiment. Baldanza also explains how his seemingly infamous leadership practices are actually rooted in customer service. Learn through Spirit Airlines’s successes and setbacks the hard cost associated with being an industry standout of any kind.
Ben Baldanza, CEO, Spirit Airlines
Interviewer: Steve Kimball, founder and CEO, Inc. Navigator
Leadership by Air and Land: One-on-One with the CEO of Spirit Airlines
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